aspern Seestadt is currently one of the most fascinating urban planning projects. Not only is it one of the largest urban development areas in Europe, many innovative approaches to living and working together are also being trialled. According to the formulated development goal, 25,000 residents and 20,000 employees are to live here in the next decade in the most sustainable way possible.
A key challenge is to measure how spatial relationships evolve and whether they fulfil the requirements of sustainability. At the same time, targeted interventions are intended to steer development in the desired direction. In this context, Catchment is supporting its partners TU Wien, TU Graz, Invenium and Entwicklungsgesellschaft Wien 3420 in the MultiMoFusion project with a data-orientated approach to the topic.
MultiMoFusion is about merging individual data points - from floating phone data (FPD) on the one hand and from smartphone tracking data (SMASI - Smartphone Assisted Self-Interview) on the other. This is intended to strengthen the strengths of both data sets and minimise the weaknesses. While mobile phone data contains aggregated spatial and temporal information and has a certain representativeness, smartphone tracking performs highly when it comes to detailed information on individual mobility and activities.
MultiMoFusion was kicked off in November and will run for three years. The consortium is being funded as part of the FFG call for proposals "Mobilität (2022) - Städte und Digitalisierung".
aspern Seestadt from above
Parallel to the data fusion, the new development area is also continuously merging with the existing urban structure. Interactions between the Seestadt and the surrounding settlement structures or the city centre will evolve. And for sure: they may also take an unforseen direction. The 40-40-20 modal split target in particular is a milestone to be monitored: 80% of journeys should be made by public transport (40%), cycling and walking (40%) and only 20% by car (MIT - i.e. mostly by car).
The merged mobility demand data will be used to strengthen sustainable modes of transport and increase the accessibility of places of interest (POIs). In the MultiMoFusion use case, we want to resolve this supposed dilemma: Information and incentives should encourage pedestrians, cyclists as well as users of public transport and micromobility and improve the accessibility of urban destinations.
The Catchment Connectivity Platform plays a central role in this project: based on current catchment areas of important destinations in aspern Seestadt, nudging for more sustainable mobility patterns can be enabled via cooperating mobility apps. The catchment areas can be continuously updated via the merged data sets. In addition to the use of the Catchment Connectivity Platform, conventional on-site interventions and online marketing campaigns will also accompany the project.
The project can serve as a blueprint for the use of digital infrastructure to improve urban accessibility. It is designed so that the processes trialled in the project can be transferred to other areas. At a time when our cities are in a state of constant change – e.g. digitalisation, carbon neutrality or the change in mobility planning that is now necessary - the MultiMoFusion project offers a rare opportunity: to design innovative measures for accessibility, to test them in the exciting real-world laboratory of aspern Seestadt and to evaluate them with the best possible basis of mobility demand data.
Interested parties can follow the project via further contributions on catchment.de and elsewhere. We are also happy to enter into direct dialogue with you: simply send us an email. For further information, please visit the FFG project page.
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