Mobility Data
Supply and Demand in Numbers
Mobility Demand Data – Well-Founded Insights for Strategic Decisions
Collecting and analyzing mobility demand data forms the foundation for well-founded decisions across a wide range of fields. Our many years of experience with diverse data sources allow us to develop tailored solutions for our clients.
Our services are aimed at transport operators, municipalities, government bodies, mobility service providers, geomarketing specialists, location planners, and marketing agencies.
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We're happy to work with you to develop the optimal data strategy. Contact us for individual consulting.
Our Services
- Mobility Demand Data Consulting
We support you in selecting, procuring, utilizing, and processing relevant mobility data. - Analysis and Monitoring
Ongoing evaluations and trend analyses provide insights into changes in mobility. - Qualitative Visitor Behavior
With smartphone tracking data, we gain detailed insights into movement patterns and behaviors. - Location Analyses
Analyzing visitor volume using mobile network data helps optimize locations. - Scope 3 Reports
We provide data for CO2 reporting on visitor traffic and support you with documentation.
Our Data Sources
Mobile Network Data
...or also called 'floating phone data'. This data provided by mobile network operators is a great source for mobility demand estimation.
Smartphone-Tracking
Recording of movements via smartphone apps is an excellent way to gain insights on specific mobility patterns on an individual level.
Travel Surveys
Extensive surveys of representative population samples or other groups of participants is the typical path to gain knowledge of mobility demand.
Log Files
Log file evaluations of mobility-related apps and map services generate demand data e.g. as a origin-destination matrix.
Google Location History
Similar to smartphone tracking data participants of a travel survey can donate their mobility data through the takeout services of Google.
Booking Data
Public transport ticket sales or shared mobility booking data reveal a lot about transport demand and often they are openly accessible in MDS format.