CatchmentModalyzer
Turn any address into a mobility profile
Modalyzer answers the question every location operator eventually asks: how do people actually get here? Give us an address – or a list of addresses, such as every branch of a supermarket chain – and Modalyzer returns the modal split of trips to and from that location (car, public transport, bike, walking, ride share), the origin-destination demand behind those trips, and a data-based estimate of the location's catchment area. Run it once for a single site, or in bulk across a whole portfolio, to compare locations side by side.
What you get
- Address input: one location, or a bulk list – e.g. every branch of a chain
- Modal split: share of car, public transport, bike, walking and ride-hailing trips to and from each location
- Origin-destination demand: where visitors and customers travel from, and where they go next
- Catchment area estimate: the data-based geographic reach of each location
- Side-by-side comparison: benchmark locations against each other or against a portfolio average
Modalyzer draws on the same mobility data sources we use throughout our consulting work – from mobile network data to travel surveys and booking data. Curious where the numbers come from? See our mobility data methodology.
Who it's for
Anyone who needs to know how people reach a place
Retail chains: compare reachability and catchment area across every branch before opening – or fixing – a site.
Event locations: understand how attendees get there today, and where mobility investment would pay off.
Anyone choosing a location: site selection, real estate and transport planning teams who need evidence, not guesswork.
From insight to action
Modalyzer tells you how people reach your locations today. Pair it with the Connectivity Platform to shift some of those trips towards the mobility you want to encourage.
Order a Modalyzer Analysis in the Portal